Sports Leagues Should Embrace Active Employees on Twitter - Personal Branding Blog - Stand Out In Your Career

Sports Leagues Should Embrace Active Employees on Twitter - Personal Branding Blog - Stand Out In Your Career The best brands invite engagement. They showcase authenticity and reply to criticism, instead of deleting it. They also harness the power of their most credible marketers â€" their employees. Because of social media, employees now have personal brands of their own and can be quite influential. When you think of the personal brands of professional athletes â€" “Employees” and their leagues/teams â€" “Companies”, the influence is exponential. You can see the changes first hand outside of professional sports. Companies are evolving with the times with fewer trying to block social media (31% of companies prohibit all access down from 54% in 2009). Instead they are working within their established or updated social media policy. The key here is creating a policy that works with the company ethos. What works for Zappos, CEO Tony Hsieh has only one sentence for their policy “Be real and use [their] best judgment”, may not work for many companies. Company policy should be reflective of their company culture, and the personal brands of their employees. Coca-Cola for instance acknowledges their employees will be active in social media and has set policy guidelines placing the responsibility on the employee with statements such as “Be conscious of mixing your business and personal lives” and “You are responsible for your actions.” In sports, where recently the storyline has been players versus league, the league and/or owners being the villain, there is a lot to be learned about harnessing the power of your “employees”. This is especially true when your average “employee” is one with an established personal brand and has in the tens of thousands of Twitter followers. Quite a few players now are closer to 1M+. Now imagine if 60+% of employees at a company were on twitter posting several times a day with a followings like I just mentioned. (NFL has approx. 1000 active athletes on Twitter â€" that doesn’t take into account athletes who have retired) That is one hell of a marketing vehicle. Most leagues recently adjusted (NFL, NBA) or just established (NHL) their social media policies this year. Maria Ortiz recently wrote a great overview on all league policies. Those that have them tend to concentrate on blackout time periods â€" X minutes before the game, during the game, and until post-game media obligations are finished. In my opinion, the leagues should take some cues from successful businesses with social media policies. Within the sporting world, the Olympics are the most progressive. Their 2012 policy encourages athletes to engage in social media practices in first person, diary format. The policy acknowledges that Olympic athletes are some of the most marketable in the world. It’s the personalities and personal stories that increase viewership and fan base and also bring new stars to light. With the Olympics, those that shine have truly executed personal branding at its best on the worlds biggest stage. Three things sports leagues should do to improve their social media policies and to harness the personal branding power of their athletes through social media: Acknowledge the league reality Like Coca-Cola, acknowledge that the athletes have their own personal brands and that many will have an active social media presence. Then it is up to the leagues and teams to guide them appropriately and punish those that don’t abide by the policy. Seek out your most prominent social media players Find out which athletes have the greatest social presence, and influence. These are those who have spent time developing their personal brands and fan base. Make sure these athletes are overly educated in issues and topics of the league so that they can be either an ambassador or intelligent critic. Initiate Feedback Generation/Focus Group Teams should encourage the active athlete to be an ear for positive and negative feedback. This can be about the league, team or game experience. There should be someone for them the pass this information off to that will provide the proper customer service dialog with the fan. By utilizing the influence power at the fingertips of the league, the reach and quality of communication with fans can infinitely improve. Author: Katie Marston is the CEO and founder of DYME Branding, a personal and lifestyle branding company focusing on professional athletes. Follow her on twitter at @ktmarston or learn more at dymebranding.com.

What is Personal Branding AND Why it is important

What is Personal Branding AND Why it is important http://www.head-hunters.com.au/what-we-can-do-for-you/what-is-your-personal-brand/In the previous post, I shared about how I got introduced to the idea of Personal Branding.Since this is a topic you hear a lot these days, I wanted to share further insights on Personal Branding.In this post, we will discuss what Personal Branding is, and what are some of the key benefits to you in developing a strong personal brand.evalWhat is PERSONAL BRANDING?It is the art or method of people marketing themselves and their careers as brands.Starbucks, Apple, Microsoft, Tesla â€" what do they all have in common. They are all formidable brands in their respective industries. They are not just another company in their industries, but they are “THE” company in their industries.Starbucks is not just another coffee shop â€" it is a chain where you know you will get higher quality coffee in an ambient environment greeted by the most friendly staff. That is their brand.In the technology space IBM has a brand of proven quality and demonstrated leadership. There is a saying in the IT industry “No one ever got fired for purchasing IBM products”. This denotes quality and reliability. That is their brand.In the same way, personal branding is about marketing yourself and your services in a similar way.evalMichael Jordan has a reputation of being one of the most successful athletes in history. When people think of Air Highness Jordan â€" they think of excellence, competitiveness and achievement. That is his brand. And his brand is worth more than a billion dollars today.Anthony Robbins has established a brand of being thought of as a peak performance coach. When people think of Tony â€" they think of someone who can help you reach your full potential. That is the reason elite athletes like Serena Williams, Andre Agassi have paid him millions of dollars annually for coaching.You don’t have to be a MVP or a multiple award-winning champion; to build a personal brand. The way the marke t â€" your employers, your colleagues, your customers perceive you â€" that is your current personal brand. And you can build on that , and significantly improve it.How do you want people to associate your name? When people think of you what is the first thing that comes to their mind? In what field do you want to be considered a subject matter expert?evalAsking similar questions â€" can help you establish a strong personal brand.BENEFITS of Personal Branding?Why is this important to you? Why should you even care?Building a personal brand helps open up professional opportunities.Build your Unique-ability . In a highly competitive marketplace, it is important for you to stand out. Once you understand your personal brand strongly â€" it will help you to position yourself as unique and one-of-a-kind.Better Job Opportunities â€" Hiring managers and Recruiters are inundated with the same type of candidates on a constant basis. If you have a strong brand you are automatically improving yo ur visibility in the marketplace. You are opening yourself to more opportunities than the average person.It helps you to clarify what your niche is. It is impossible to be everything for everyone. Name one elite athlete who has gained a reputation as champion in multiple sports. Very unlikely!! The same goes for you. Establishing a personal brand helps you identify your strengths â€" this provides you more clarity to build on your strengths.Let the clients come to you. If you are solopreneur,freelancer or a business owner â€" your personal brand becomes an extension to your business. People recognize who you are and they are more inclined to purchase from you.It makes you committed to your Personal Development. Once you have identified what your strong suit is â€" you are more likely to improve it. In other words, you will keep honing your skills and knowledge. This will help you to stick to a committed growth plan.Additional ReadingThe Complete Guide to building your Personal Brand The Business Benefits of Having a Strong Business Brand7 Benefits of personal branding for solopreneurs and self-employedTen Key Benefits to Personal BrandingWhat is your Personal Brand?In the next article in the Personal Branding series, I will introduce ideas and methods on how you can start building a strong personal brand for yourself.

Who Are You Hiding From and Why

Who Are You Hiding From and Why As I deliver workshops on managing your online reputation and how to use social networks to job search I hear people voice concerns about maintaining their privacy.   Is this a concern for you too? This Got Me Thinking The Power of Transparency on YouTern gets me thinking more and more about privacy. I hope you continue to evaluate your views and opinions on this as well.   The author, Greg Hertzke says you have three choices: Be completely private â€" stay off all the networks (or hide behind aliases) Be very calculated with what you share online (painfully obvious to detect for experienced recruiters managers) Just be yourself â€" don’t be afraid to share random thoughts on Twitter (have debates on Facebook and Google+ about topics you are passionate about, and chat about what you’ve learned while admitting when you have screwed up on your blog)  No Ones Information is Private (any more) I think I understand the fear and concern about having private information out on the interwebs.   But let me ask you thishave you Googled yourself lately?   Have you seen the stuff that comes up?   You didnt put it there (or did you?!). So rather than try and keep everything private, which is increasingly hard to do, can you push out (develop, share, publicize) the information you do want people to see? Being Invisible is Not the Same as Private Facebook has changed their privacy settings more than once and for a lot of people, this is unnerving.   I absolutely understand and agree.   BUT, with over X number of users, Facebook can and will do whatever is in their best interest.   You can chose to play there or not.   If you DO chose to, what can you do to ensure that the right information is portrayed?   Have you listed your interests? Tastes in politics or religion? What about previous employers? Do you lock it down so nothing is visible at all? What is the harm of locking it down you may ask.   I guess I would ask you this, what are you hiding? LinkedIn has made its own number of changes and it looks like another is on the way. There was the news about sharing your photo-image without your permission.   Now it seems that LinkedIn wants to protect your profile content.   Boolean Black Belt is a blog for recruiters.   In a recent post: LinkedIn Is Making Changes to Prevent Copying Profile Text they are reporting problems copying text from profiles.   I am not sure what is going to happen, but you may expect a message from LinkedIn. Were All Trying to Figure Social Out You, me, LinkedIn and other social sites are trying to figure out what feels right and what is legally right.   The world is changing so rapidly and each individual has preferences and opinions, some shaped by their generation, some shaped by society, some shaped by morals and values. Have you changed your thoughts on how you appear online through social networks, etc?

Resume Help - Tips To Get The Best Help For Your Resume

Resume Help - Tips To Get The Best Help For Your ResumeResume help can be found online in many places. It is very important to use these places to find the best help possible for your resume. Even if you are going to an online college, this can be used as a method of getting resume help. But there are a few things that need to be considered when using any place to get resume help.First of all, you will need to make sure that you understand what you are doing. Don't just take the first resume help that you come across. Learn the difference between some of the resume help that is available and the real thing. You will not be able to improve your resume by simply copying a resume help from one website to another. Use real resources, real information, and not what some person told you to do.Learning a language can also be helpful in getting resume help. When you study a language, you can use this knowledge in making a resume that is better than a person who has never studied the language . It is quite easy to learn a new language. Just by watching television or reading something, you can start to understand the language. You will be better prepared to use resume help because you will be learning the language.If you are looking to get resume help on a computer, you will need to look for things like Microsoft Word. In order to put it all together, you need to learn how to use it. There are many places on the internet that offer resume help. If you are willing to spend time learning how to use this software, you can learn more about how to put together a great resume.You may need to get resume help from somebody who has actually worked in the field you are trying to enter. If you have already had experience working in the industry you are trying to enter, this can be helpful in finding out where the companies that offer resume help gowrong. This can help you get the resume help that you need to get into the job you want.The best way to get resume help is to look for co mpanies that offer resume help. Companies that offer resume help will give you information on how to put together a resume that is better than the one you came up with. Most of the time, people are not prepared when they are applying for a job. This is where to resume help can help.These are just a few things that you need to consider when you are looking for resume help. There are a lot of places online that can give you resume help, but you need to make sure that you are taking advantage of the ones that offer the real information.

The Best Resume Writing Services - They Will Help You Save Time, Money, and Effort

The Best Resume Writing Services - They Will Help You Save Time, Money, and EffortThe NJ Wayne resumes is a professionally written resume, that's perfect for companies that are looking for a candidate who is well-educated and well-organized. With this resume, they'll be able to reach out to you and ask a lot of questions about your previous experience, work history, education, and such things.There are many other jobs that are open in the world, as well as different industries. A number of organizations today are looking for candidates who have certain specific skills. This is why they are now getting more services to find out what the best possible resume should be for them.When you're looking for hiring a professional to write a successful resume for you, then you need to remember that the work that you get from the professionals of the best resume writing services NJ Wayne. To ensure the success of the job, the document has to be one which is excellent and informative. Besides thi s, it has to be professionally written. It is the objective of these services to help companies, recruiters, and companies to know what your goals are, and if you have the qualities they are looking for.It can be easily explained how these services will help you with your resume. Their writing team will take care of the more important areas such as covering the educational qualifications, the employment history, and the objectives of the company. These companies also provide excellent interview tips, and great tips on preparing a great resume for you.With the help of the services of the best resume writing services NJ Wayne, you'll be able to avoid mistakes and make sure you are on the right track. It will help you gather the best and important things that you need to cover when writing your resume. You should take advantage of these services and use them to make your job easier.These services can help you in setting an excellent resume for you. Remember that you're still using the services of the company, so they won't give you any advice that you do not want to follow. However, they can guide you in writing the resume of your choice, so that it can be the first one you'll send to recruiters.If you want to save time, money, and effort, consider getting the services of these resume writing services. Don't forget to order the most appropriate resume for you and your needs. By following their guidance, you'll be able to improve your chances of being hired by the company, because it will let them know what you want, and what you think that would fit them.

How to Find Resume Writing Skills Ppt on the Web

How to Find Resume Writing Skills Ppt on the Web As you proceed through the list of skills above, make a distinct list with the skills which you already possess. If you're not certain which skills you wish to share, consider your prior experiences. In the majority of instances, your soft skills can boost your hard skills. Hard abilities, also called employability skills or technical abilities, can be quantified by your degree of expertise in the topic or years of experience employing a particular technique or program. Resume Writing Skills Ppt Help! Perhaps your skill set is entirely different. Understanding how to tailor your resume will obviously offer you an advantage. The trick to attracting a possible employer to read your resume is to incorporate a mix of both hard and soft abilities both in the section specializing in skills and throughout the remainder of the resume. Don't say you've advanced Excel skills as that will mean various things to various men and women. Each word on your resume can be a trigger for a question via an interviewer, and you'll often be requested to provide examples of the skills that you've referenced. For example, if you submit an application for a Chinese-English interpreting job, you ought to be fluent in both languages otherwise you would not really qualify for the position. Chronological resumes aren't the ideal fit for fresh graduates due to the fact that they don't have a lot of expertise in the very first spot. Functional resumes are excellent for highlighting transferable skills which will be applicable to your new field of work. Various manners of writing require various skills. Technical skills are either something you've got or you don't, but they're always something which it is possible to learn. Listing your skills provides a chance to showcase your abilities and experiences to prime employers for the remainder of your resume. What to Expect From Resume Writing Skills Ppt? Most jobs require that y ou have a fundamental comprehension of computer programs like Excel and Microsoft Office, and skills in internet navigation, social networking sites and email systems. Every resume template has benefits and disadvantages of every. There are three kinds of resumes, each with its own benefits and pitfalls. Employing an online resume builder is a powerful means of quickly producing professional-looking resumes which you are able to tailor for each application. Resume Writing Skills Ppt at a Glance Show the employer you have the skills the business requirements. Motivation is a huge portion of any leader's mission. Wherever you opt to place your skills on your resume, be certain to tailor your list of skills to the specific job. Skills If there are several kinds of skills which are important to the job that you're applying for, you can include several skills list in your resume. Job Specific Skills There are lots of skills which are job dependent. Try to remember, the majority of the special skills that you set on your resume ought to be job-related skills taken from the work description and your best transferable skills. Resume Writing Skills Ppt - Overview Written Communication Writing well is a big element of your professional presentation. Writing an essay can be challenging, particularly when you have several assignments due at the identical time. Writing a strong application is a challenging procedure and we would like to make it simpler. Writing a resume for employment in the art industry can be difficult.

5 Smart Ways To Get Noticed On LinkedIn - Work It Daily

5 Smart Ways To Get Noticed On LinkedIn - Work It Daily Here Are 5 Of The Most Effective Things You Can Do To Get Noticed On LinkedIn: During my first months of using LinkedIn back in 2007, it often seemed like I was trying to make my voice heard above others with MUCH bigger microphones! Related: 5 Mistakes That Are Killing Your LinkedIn Profile When you’re not visible, you’re not seeing much in the way of new connections and engagement from others. At the same time, you’re trying to build out your network (tip: minimum 100 direct connections, shoot for 501+ as ultimate goal), so that you can place yourself in a position to vet a steady stream of opportunities arising within your tribe. Here Are 5 Of The Most Effective Things You Can Do To Get Noticed On LinkedIn: 1. Create A LinkedIn Group That Caters To Your Target Audience. For example, if you’re an expert at promoting and marketing startups, why not create a Start-up Marketing QA Group or similar, and regularly check in to pose and answer questions, share content, and generally establish yourself as a “go to” in the field? You can then cross-promote your answers across your other social media channels. 2. Master Status Updates With This Strategy. At least 20 updates per month to maximize reach. According to LinkedIn, you will reach approximately 60% or more of your unique audience each month by hitting this baseline. You can use a service like Buffer to schedule posts in advance (a godsend). The most visible post 3-4 times per day. Content-wise, mix it up, track the results, and then go heavy on the one or two types that deliver the most results. Ideas: industry news, job-related tips/hacks/editorial, asking questions, sharing quotes (easy and always appreciated!), participating in LinkedIn Group discussions, sharing updates on what your network’s up to. 3. Visit And Join Open Networking Groups (Top LinkedIn, LION, And So On). Also run searches for “LinkedIn super-connectors”: connecting with just a few of them will increase your network by leaps and bounds! 4. Endorse At Least 15 Network Members Weekly For Their Top Skill Sets. People like to feel valued. They like to feel that someone took a moment to vouch for them. And most importantly, they like to return the favor. Expect a rise in endorsements for your top skills as well, which improves visibility. 5. LinkedIn Summary=Elevator Pitch. Directly address your audience. Are you generating sales leads? Looking to secure media/PR opportunities? Do you need an executive recruiter on the West Coast? Tailor it towards the people who can help you most. Bullet points work, passion and being genuine works, and the MOST VISIBLE frame their story in a way that directly relates to what they do. Offer a CLEAR PATH to engage (email, phone, website). One last tip: the more frequently you engage across multiple areas (ex. status updates + networking groups + endorsements), the more of a “ripple effect” in terms of your overall visibility. Get into the habit of scheduling LinkedIn engagement into your workday (mornings are the best time in terms of site activity) to see fast results. This post was originally published at an earlier date. Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!